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Get paid for your SaaS before you write a single line of code

The Cash Before Code method: find a problem people already pay to avoid, put an offer in front of them, and collect the first payment — before anything exists.

17 yrs industry exp. · 100+ product launches · €12M invested · 2 companies sold

Watch first · 2 min

Ninety seconds on why building first is the mistake — and what to do instead.

What you'll walk away with
01

Why your idea keeps getting a “yes” from the wrong source

Every tool you’ve asked has told you your idea is brilliant. AI is the most enthusiastic liar you’ll ever consult. You’ll see how to get an answer that actually costs someone something.

02

Where the demand already is

How to find a problem a specific group already pays to avoid — in an industry you already know. Not surveys, not Google Trends. The signals that mean money.

03

How to find people who’ll pay, not people being polite

Your friends will tell you it’s a great idea. Strangers will tell you the truth. You’ll get the exact way to reach them and what to say.

04

How to collect the first payment before anything exists

The offer, the ask, the price, and what happens after the first yes. This is the part everyone skips — and it’s the only part that proves anything.

Vaclav Gregor
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Vaclav Gregor

Founder & Investor · Pruvn Accelerator

Seventeen years in tech, on both sides of the table.

As a founder: he built and sold two companies, and through his agency took over 100 products to launch for US startups and founders — including platforms that had over three million of users.

As an investor: he co-founded two venture funds, deployed €12M into 17 startups, and sat on the investment board that reviewed more than 5,000 pitch decks. Four of those 17 have since exited.

That second half is what matters here. He's watched, up close and with his own money on the line, exactly how software companies die. Almost all of them die the same way: they build first.